We’re passionate about helping you grow and make an impact.

About The Good Name Guild

At The Good Name Guild, we believe a tradesperson’s reputation is their most valuable tool. You’ve already put in the years of honest work, but too often that proof doesn’t show up online where new customers are looking. That’s where we come in.

We build simple, step-driven systems that help skilled pros claim their space, collect authentic reviews, and turn hard-earned trust into visible proof. No gimmicks, no jargon—just the practical guidance and tools you need to protect and grow your good name.

Meet Nicole

I’ve spent my career helping small businesses earn the trust they deserve. From years at Yelp guiding local owners on how to build and protect their reputations, to hands-on work in marketing, consulting, and business support, I’ve seen firsthand how much a strong name matters.

Trades and service pros are the backbone of every community, yet too often their skill and integrity get buried under outdated systems or missed opportunities. I started The Good Name Guild to change that—to give hardworking professionals simple, practical tools to showcase their reputation, win more jobs, and keep their good name working for them.